Netflix, DreamWorks Animation Finalize Streaming Deal

DreamWorks Animation and Netflix have finalized a streaming rights deal for DWA films and TV specials, the NY Times reported late Sunday.our editor recommends CBS, Netflix Sign Two-Year Content Agreement ICMs Chris Silbermann on New Network Chiefs, Netflixs Impact and the Very Interesting Pilot Season'Mad Men' Begins Streaming on NetflixAmazon Taking on Netflix With New Unlimited Streaming Initiative The new deal -- which is reportedly worth $30 million per movie to DWA over an unspecified time period -- essentially replaces the animation studio's film output pact with HBO, which expired in 2014; the Times reports that the network let DWA out of its contract two years early. STORY: DreamWorks Animation, Netflix Finalizing Streaming Deal The new deal, which has been in the works for months, is being touted as the first time a major Hollywood content provider has chosen Web streaming over pay TV. "We are really starting to see a long-term road map of where the industry is headed," DWA chief Jeffrey Katzenberg told the Times. "This is a game-changing deal." Netflix chief content officer Ted Sarandos added: "You're seeing power moving back into the hands of content creators. When a company like DreamWorks ends a long-running pay TV deal - when a new buyer in the space steps up -- that's a really interesting landscape shift." STORY: Analyst: DreamWorks Animation Losing 'Mojo' With Netflix Streaming Deal The deal will see Netflix begin streaming DWA movies starting in 2013. The studio is releasing three movies that year: prehistoric-themed The Croods;Turbo, which centers on a snail; and Peabody & Sherman, featuring the famous Rocky and Bullwinkle characters. According to the Times, library titles like Kung Fu Panda and Antzalso are part of the deal and will become available at a later date. Analysts have predicted that Netflix would push for more streaming content deals in the face of increased competition from Apple, Amazon, Blockbuster and Vudu, while they have said that DWA may look for new ways to make money off its content. Related Topics DreamWorks Animation Netflix

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